Sunday, September 20, 2009

No Longer About Copyright

Creating and maintaining a blog on any particular subject of interest, the intent being to foster continuing readership, can generate ad revenue based on what the demographic of people who read your blog would like. It no longer becomes a question of copyright—exclusivity—but one of exposure—notoriety—that brings revenue and broader forms of recognition. It's one of the ways Content Management Sites (CMS), like Wordpress, Blogger, and MySpace are changing the way people communicate and businesses advertise via the Internet.

Granted, blogging is different than posting photos and hooking up with friends on Facebook, but the database driven software running behind the scenes is the same, making far flung connections paired up in the wink of an eye—commonality found, email sent!

It's one of those best kept secrets happening right under our noses! We think of them as 'social networking' sites, but that's a misnomer for a cleverly veiled commercial enterprise exploiting popular media. (Viral Marketing)

News agencies for years now have been mining blogs for source material. Broadcast news is witnessing the emergence of 'social media' experts brought on for commentary about what's increasingly become a significant part of the average person's life. Facebook's phenomenal growth threatens market share of other service providers, with perks like instant messaging and email built right in.

Jobs in graphics, marketing and media are being advertised for individuals who can step into a business, establish a presence for that business across a range of social media offerings, and then maintain involvement and exposure through various marketing strategies. Printing Industries of America (PIA) is now teaching seminars to enhance these skills for businesses looking for better exposure and individuals desiring to enhance their job skills.

You might think and Facebook are doing you a favor by ferreting out people you know from the past, but in the information age, it's really all about marketing. Cashing in on the social networking craze as a vehicle of information delivery, reaching the consumer on as many levels as possible. Building demographic profiles which are sold to companies that send personalized junk mail showing you things you really do want—the software does a great job! (Cool Hunting)

So if you can't beat 'em, join 'em! Take advantage of the freedom of Internet publishing—you wouldn't find it very interesting to live off the grid anyway. Generate passive income and share your voice!

No comments: